PW Digital – Privacy Policy

Effective date: October 21, 2025

At PW Digital we value your privacy and are committed to being transparent about how we collect, use and share information. This policy describes our practices for the apps and services we provide.

1. Contact information

If you have questions about this policy, please contact:

Paul White
Email: paul.white@pw-digital.co.uk

2. Information we collect

We may collect the following types of information:

• Personal information you provide directly (for example, your name and email if you contact us).
• Device and usage data (for example, device model, OS version, app version, and anonymized usage statistics) to operate and improve our apps.
• Advertising identifiers (for example, Advertising ID on Android or IDFA on iOS) and related device data when required by third-party advertising SDKs.

3. How we use information

We use collected information to:

• Provide, maintain and improve our apps and services;
• Respond to your inquiries;
• Show relevant advertising and measure ad performance;
• Detect and prevent fraud and abuse.

4. Advertising & third-party services

Some of our apps use third-party advertising and analytics services that may collect information about your device and usage. Specifically:

• Google AdMob: We use AdMob to serve ads. AdMob may collect device identifiers (such as the Advertising ID), device information, and usage data to provide and improve ad services. For details, please see Google’s privacy policy.
• Other third-party SDKs used by our app will collect data according to their own privacy policies; we recommend reviewing those third-party policies for details.

5. Personalized and non-personalized ads

Ads shown in our apps may be personalized (based on interests inferred from app activity) or non-personalized (based only on contextual information). You can opt out of personalized ads in your device settings:

• Android: Settings → Google → Ads → Opt out of Ads Personalization or reset Advertising ID.
• iOS: Settings → Privacy & Security → Tracking or limit Ad Tracking (depending on iOS version).

6. Data retention

We retain information only as long as needed to provide the services and comply with legal obligations. Aggregated or anonymized data may be retained longer for analytics and product improvement.

7. Your data rights

If you have questions about the information we hold about you, or wish to request deletion, please contact us at paul.white@pw-digital.co.uk.

8. Children

Our apps are not directed to children under 13, and we do not knowingly collect personal data from them.

9. Security

We implement reasonable technical and organizational measures designed to protect information. However, no internet transmission or storage system can be guaranteed to be 100% secure.

10. Changes to this policy

We may update this policy occasionally. We will post the revised policy at this URL and update the effective date above.

PW Digital • © 2025

This privacy policy is provided for informational purposes. It does not create any contractual rights.